In the global market of search engines, Google holds the biggest share, dominating the market. From the time Google Search was introduced back in 1997, the search engine global market share has become disproportionate. Up to this day, Google sits on top of the market with a 92.47% holding as of June 2021, and although its share dropped to 83% as of July 2022, Google still leads the global market of search engines. 

On average, 40,000 search queries are processed by Google every second, translating to  3.5 searches daily and 1.2 trillion searches yearly. 77% of people using Google make a search through the Google search engine at least three times a day, and of the entire search traffic, 57% originate from mobile devices.

Analyzing the given Google search statistics, it is unarguable to say that having a strong online presence on search engines is paramount for any business and company, and to achieve this, Search Engine Optimization, best known as SEO, is fundamental.

Invest In Your SEO Initiatives – Benefits Of Working With An Experienced Phoenix SEO Company

As more and more businesses and companies recognize the value of having a strong effective online presence and the importance of being relevant on search engines, they make initiatives to ensure their websites and/or web pages appear on the first page of the results pages of search engines, otherwise their initiatives and efforts are fruitless.

The primary goal of SEO is for your site or page to gain top spots on search engine results pages (SERPs). Attaining this, the search engine has to deem your site or page relevant to the search query. The more it is recognized to be relevant  by the search engine, the greater the likelihood for your site or page to rank high, garnering a top spot on the first page of the SERP. While you can do the task of optimizing your website or pages yourself, you gain better and more benefits when you work with an experienced SEO agency, like Phoenix SEO company. 

You probably are wondering why you need to aim at making it to the first page of SERPs. SEO statistics reveal that 75% of people who search the Web don’t go beyond the first page of SERPs. It is also noteworthy that the web page that ranks first on SERPs get 18% of organic traffic, 10% goes to the page that ranks second, and 7.2% to the page that ranks third. Hence, the more you know and how to go about with your SEO plans, the greater the possibility for your site or page to  gain top spots on SERPs. This is why you have to consider getting the services of a seasoned SEO company, especially if you have zero to little SEO knowledge.

Phoenix SEO is a reputable company in Phoenix specializing that specializes in search engine optimization as well as digital marketing. They have been providing their services to various industries across different sectors for over three decades, making them one of the long-serving SEO companies in the industry.

SEO is both SEO and Digital Marketing Certified granted by recognized institutions. With their certifications and years of experience, you can be certain that they have the knowhow, abilities, and competence to deliver  significant and visible results. But, if it is possible for you to carry out SEO yourself, then why consider to get the services of an SEO company.

Although there are SEO approaches that you can do yourself to optimize your site or page, it isn’t always a guarantee that you will appear on the first page of SERPs or gain top ranks. This is because SEO isn’t something that you can complete in a day. It requires time, consistency and the proper proficiency in order to make certain you use the right SEO strategies to attain specific goals. Furthermore, as the algorithm and rules of search engines constantly change, you need to be updated at all times and ready to make the appropriate adjustments and tweaks to your SEO plan so as to remain relevant to searches. This is something that Phoenix SEO agency and other trusted SEO companies have.